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Remarketing – Remarketing is a powerful tool in terms of google ads to attract those customers who visited your website previously and did not make any purchase for any reasons. In this case, we have a option on google adwords call remarketing to show our ads to those customer on everywhere like social media platforms, google search results, website they often visit and on youtube channels/videos e.t.c
This way we can increase the rate of conversation because those people are already familiar with our products/services and with our brands, remarketing also helps us to build our brand.
Go tools->Audience Manager->Audience Source.
Now, you have to link your google adwords account to your google analytics account.
You will see other options like Apps analytics, Firebases, Youtube, google play and ads datahub. Link your google ads account to any of them as per your needs.
Now, your google ads are linked with google analytics. You can manage the audience of your google analytics in your campaign.
Go Shared Library -> Audience Manager -> Audience List
In Audience list, you will have more options to choose like website visitors, App users, YouTube users, Customer list & Combination list. Choose as per your needs.
We are going to start with Website Visitors. When you click on the website visitors tab, a form will be open.