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  • What Are the Components of a Digital Marketing Plan?

    What Are the Components of a Digital Marketing Plan?

    Digital Marketing has become the heart of 21st-century marketing. All companies, influencers, and freelancers are using it to increase their turnover, sales, and popularity. Although the origins of digital marketing go back to the 1900s the revolution came with the invention of the internet and social media. Right now, more than half of the population on earth is on the internet using some kind of social media account. Hence the biggest audience you can draw is from the internet. However, for doing so you must be very specific, goal-oriented, and hold expertise in the subject. Randomly posting anything is not going to work. 

    To win the digital world, you must have a plan. We generally call it a term Digital Plan. But what is this and what are its components? 


    What is a Digital Marketing Plan?

    All marketing activities include the promotion of the products or services in such a way that would resonate with a mass audience. In Digital Marketing Plan, you pre-decide the growth and goals of all your marketing strategies in a given time frame. 

    In a Digital Marketing Plan, you point down all the components of Digital Marketing and their goals. Below we have discussed Digital Marketing Components. 

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    1. Email Marketing:

    Emails have always been one of the best ways to connect with the audience and customers. It is a professional and the most effective digital marketing strategy. It has the highest rate of conversion among all. 

    In this, you create an email creatively consisting of the information about your products, services, offers, and discounts. Also, you can share your stories through emails. A personalised email does have more impact on marketing. Personalised emails target customers’ interests and show them what they search for. 


    2. Retarget Advertisement:

    Retarget advertisements mean bidding for an advertising unit on third-party websites. You buy ad blocks on a relevant website. It can be a pop-up, text, images, videos, or banners. The retargeting does not stop here only. The code enables your website to grab cookies from visitors as they visit your website. Later when those visitors go to other sites, you can show them the ads for your products or services. In this way, you target people who have already shown interest in your products or services. 


    3. Content Marketing:

    The content was and will always be the king of Digital Marketing. It is essential for a brand to share high-value content regularly. It helps you to build authority in your industry. It establishes you as an expert on the subject. Your audience starts seeing you as a thoughtful leader of the industry. They will create your image as a professional who can solve each problem related to the industry. This will indeed give you an edge over others.

    On the other hand, content marketing is indeed essential for improving SEO rankings. Regular updating content will make your website more trustable and active on the internet. Google will prefer your website over others only when you give them reader-friendly content regularly.


    4. Mobile Networking:

    Another component of Digital Marketing is Mobile Networking. In this, you connect to your customers through a smartphone. You send text messages, and emails, or invest in advertisements on downloaded mobile applications. 

    Keeping in mind the popularity and features of a smartphone, we can broadly include almost everything in this component such as website optimization, landing pages, content optimization, emails, social media videos, and posts. 


    5. Pay-Per-Click:

    Pay-Per-Click is a paid marketing campaign that works on paid search results. It targets specific keywords and places your brand at the top of the SERPs. This targets people who are already interested in your niche and want to buy the service or product. 

    There are two types of paid searches. One is Pay-Per-Click and another is Cost Per Mile. In Pay-Per-Click campaigns, Google charges you as per click on your website. in Cost-Per-Mile, Google charges you for the number of impressions on your advertisement. 


    6. Search Engine Optimization:

    The backbone of Digital Marketing is SEO. SEO focuses totally on improving your ranking in Google searches. It brings only organic traffic to your website. In SEO, you optimise your website according to the rules of search engines. This makes your website more trustable, authentic, and customer-friendly. Hence the search engines like Google, Yahoo, and Bing promote your site on their SERPs. 

    SEO is divided into three categories. 

    1. On-Page SEO
    2. Off-Page SEO
    3. Technical SEO

    By optimising your website according to all of the above, you generate massive organic traffic for a long time.  


    7. Social Media Marketing:

    Social Media Marketing has changed the business world completely. Today it is one of the most relevant marketing strategies to invest in. Social platforms like Pinterest, Twitter, Instagram, Facebook, Tumblr, and LinkedIn are the perfect place to improve your brand image. Some of these platforms also offer paid advertisement offers. 

    Even YouTube offers digital marketers to target a large audience through paid advertisements and sponsored influencer advertisements.


    8. Video Marketing:

    Videos are the most relatable content for humans. It is visually appealing and has the power to convince anyone. Today marketing agencies interactively use videos. They create videos that generate curiosity and attraction in people’s minds. You can showcase products, their features, and their benefits. Also, you can announce events by creating high-quality videos. 

    While creating a video, you must take care of the current trend and work accordingly. Currently, 30-60 second videos are highly likely to be viral and appreciated. 


    9. Web Analytics:

    Web analytics keeps a track record of your campaigns, website traffic, impressions, clicks, and sales every week or month. Having data means you have full information about all of your digital activities and their success rates. Google Analytics is the #1 analytics software currently. 


    10. Webinars:

    On several applications, you can host online events. These events can be for anything. You can launch your products, companies, or new ventures or you can have a discussion or presentation about anything related to your niche. In 2020, the whole business adopted a shift towards digital meetings or webinars. 



    Above in the blog, we have discussed several components of Digital Marketing. On working on these factors, you will see a boost in your sales figure and profits. 

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