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  • Best Tips for Content Marketers In The Time of Covid 19

    Best Tips for Content Marketers In The Time of Covid 19

    The World is suffering from Covid 19 crisis these days. Businesses are going down, even shutting down. Mainly small business owners are worried about the future; they don’t have sufficient funds for digital marketing, SEO Services and for content marketing. Do not need to worry about it.

    Sharing some ideas for small business owners as well as for digital marketer to create unique content and increase your sales at a small budget.

    Content for All

    Content Marketing not for only big business owner, even this is compulsory for small business owners, startup, new business owners, mean for all type of business owner, doesn’t matter the size of your business, your revenue, or the number of employees you have. You can target more customers and increase your sales. Content marketing is the best option for travel industries, health industries, school industries, education care, any type of online courses, fashion designing courses, online English training courses, and online technical courses e.t.c in the time of Covid 19.

    1. More Engagement on Social Platforms 

    In the time of Covid 19, all business is shut down, offices are closed and all are working from homes. These days, engagement of people is increasing on social media platforms like facebook, twitters, LinkedIn and instagram e.t.c. Post on a regular basis, join business related groups  and share unique things about your services , products , and your offers. You can also tell your stories on various social media websites. Social Media and Content Marketing interdependent over the last few years. You can also start Paid campaign on a lower budget to increase your awareness and visibility.

    2.Show your existence 

    We are facing the Covid 19 crisis, business is getting shut down, in this case you must tell your customers/consumers that you strongly exist. Keep sharing health posts with all information about your products/services and try for decent offers like others doing.  Content with offers attract more customers and help to increase visibility and sales.

    3.Explain Everything

    Just tell your customers about your products/services, about your company information, about your offers.  Content is the king, content should tell stories which make you understand your users. If you are helping through your company to anyone, tell your customer with content marketing.

    4.Budget and Time 

    The most common issues of business owners about content marketing is budget and time. They don’t have enough budget to do content marketing but don’t forget , content marketing can increase your visibility and sales in a short period of time. Budget and time is a common issue for startup and small business owners, but you have to invest a small amount first. You can get a little money from your savings, from profits of your traditional businesses. You can also manage your time to create unique contents. 

    5.Make a proper schedule  for content creation 

    you have 24 hours a day, find some time in your busy schedule and start writing, no need to complete a whole content in an hour or in a day. Divide content in paragraphs, complete one paragraph today and leave the rest part of content for other days. One weekly content is decent enough for the starting phase. So just good planning can reduce your burdens. Decide on a date to publish the content and plan accordingly.

    6.Be Punctual 

    Before start writing content see your calendars and pick the start date and end date.  Complete your content writing task before deadlines ends. Most people make these mistakes, they don’t write content within the required time limit and fail.

    7.Track your content 

    don’t forget to track your content, you can easily track your visitors on social media; your most viewed or shared content on social media. 

    8.Ask for feedback

    Ask your customers or viewers to post a comments or feedbacks. If anyone shows negative comments, don't panic, try to fix those issues and next time make your customers/viewers happy. 

    9.Keep Patience

    Not every price of content is going to generate sales for you, don’t be panicked and keep writing. Profit and loss is a part of business.  Like other marketing strategies, content marketing also takes some time to generate the best possible results and increase your sales. Keep working is the only road to success. 


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